The twilight open house phenomenon is gathering steam.

Smart practitioners recognize that, at a time when inventories are high, offering access on weeknights can bring greater exposure to listings. In a slow market, you have to find new techniques to get people inside of homes.

Twilights have also risen in response to the hectic weekend routines of American families. For many people, carving out two hours on a Sunday afternoon to peruse homes is increasingly challenging.

Twilight events don’t necessarily draw larger crowds than traditional weekend open houses, but they create a new option for certain buyers, such as young professionals or empty-nesters, who may prefer this time slot.

Key Advantages of the Weeknight Concept

• Sellers like them. Many find it less disruptive, preferring to make themselves scarce for a few hours during the week than during a precious Sunday afternoon.
• They’re convenient. Weekends can be hectic, but it's easy for many buyers to stop by after work.
• They help your listings stand out. The home will rise above the sea of open houses advertised on weekends. Twighlight open houses are especially suited for homes with terrific sunset views.

Cautions to Keep in Mind

• Developing twilight-specific marketing. It takes special effort to create materials for your open house and acquiring lit signage.
• Competitors may piggyback. Don't be surprised if other listing agents want to cash in on your idea and put out yard signs for their own spontaneous evening open house to capitalize on the increased local foot traffic.
• Serving alcohol could pose liability issues. There may be liabilities for the seller or salesperson, and the practice also is discouraged by some local associations.