The mind science experts at the Perception Institute (link is external) present an online workshop to help members avoid implicit bias (link is external) in their daily business interactions. Drawing upon the latest evidence-based research (link is external), Perception explains how our brains’ automatic, instant association of stereotypes with particular groups can cause us to treat those who are different from us unfairly, despite our best intentions and often without our conscious awareness. Perception then applies these concepts to the everyday work of REALTORS®, and offers strategies to override bias in order to convey respect, ensure fairness, and improve business relationships.
Want to go deeper? Take the Implicit Bias test (link is external), and watch for future offerings from Perception and NAR.