From the National Association of REALTORS® – Members Edge Blog Real estate can be a tough business, and you’re bound to lose a sale now and again. We’ve all been there; showing 50 homes to a client only to have them pick none of them. What matters more than the loss is how you put that past failure behind you and ... Read More »
Category Archives: Marketing Tips
Make Your Clients Raving Fans
Put the people you serve at the heart of everything you do—and business will follow. BY Erica Christoffer, Senior Editor at REALTOR® Magazine You may have seen this story on your Twitter or Facebook feed in January: A 7-year-old boy spent his Christmas money on a Lego set. After one of his characters went missing, the boy sent a letter to ... Read More »
Research Your Advertising to Guarantee its Effectiveness
February 2013 | By Ian Grace Professional advertising agencies will pretest their advertising campaigns before they hit the media to see if their message is right for the target market. As a real estate professional who should know how to advertise someone’s property effectively, you can (and should) do the same. I have an advertising checklist that helps ensure you’ll ... Read More »
Northwestern Vermont Board of REALTORS® The Voice of REALTORS® in Northwestern Vermont