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Don’t Be a Cybercrime Statistic

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Apart from digging a hole in your back yard, throwing your computer in, dousing it with gasoline, and lighting it on fire, there’s no foolproof way to protect yourself from cybercrime, said National Association of REALTORS® Associate Counsel Jessica Edgerton. Since few if any brokers and agents would work without a computer or smartphone, industry pros need to address the ... Read More »

Fall in Love With These 12 Business Apps

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You’ll be infatuated with these free and low-cost tools that can make your life a little easier. Boxcryptor – This encryption software syncs with your cloud storage accounts, such as Dropbox, Google Drive, or Microsoft OneDrive. It gives your files added protection, and that will give you peace of mind. A basic account is free, which covers one cloud provider ... Read More »

Gmail to Soon Block More Attachments

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Are you a Gmail user? Watch the extensions of the documents you attach in your emails. Google announced it will start blocking Javascript attachments in Gmail starting Feb. 13. That is an expansion of Gmail’s already restricted file attachments, which also includes .exe, .msc, and .bat. Users who try to attach a .js file to an email after Feb. 13 ... Read More »

4 Ways to Ramp Up Your Online Cred

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You can build your business online on a shoestring budget, if you’re savvy enough, a recent article at Forbes.com notes. Columnist R.L. Adams offers some of the following tips on cost-effective ways to market your business better online: 1. Blogging. “It does require passion, persistence, along with an inherent understanding of the subject matter and the ability to connect with ... Read More »

3 Online Trends to Watch in 2017

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From augmented reality to live video streaming, you’ll find plenty of new ways to reach your customers with some of the marketing trends gaining the most buzz lately. Which trends should you add to your business? Forbes.com recently featured several online marketing trends that are expected to dominate in 2017. Here are a few you might want to watch for ... Read More »

Get Started Advertising on Instagram

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It’s been more than a year since Instagram announced its ads API partner program, so where does it stand? Well, Instagram has emerged as one of the most powerful social media platforms for marketers. If you’re a broker-owner who’s been thinking about diving into advertising on Instagram, now’s the time, says Wayne St. Amand, chief marketing officer of Brand Networks. ... Read More »

Is Your Listing Part of the Internet of Things?

internet of things

The chances of you listing a house that’s part of the so-called Internet of Things (IoT) is low right now, but in the future the IoT could transform much about daily life and the properties we own, sell, buy, and lease. The Internet of Things refers to the online collection and reporting of data on the performance of home appliances ... Read More »

How to Make Your Facebook Ad More Effective

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Your Facebook business page is already connected to Facebook’s customizable Ad Manager. While the manager does a good job of walking you step-by-step through the ad creation process, here are a few tips to get the best ROI. Your Facebook business page is already connected to Facebook’s customizable Ad Manager. While the manager does a good job of walking you ... Read More »

Are Pokémon Your Listing’s Selling Point?

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Is your listing near a Pokémon gym or Poké Stop? That may be your selling hook. Pokémon Go, a new augmented reality game, has millennials glued to their smartphone screens as they walk around communities searching for fictional species called Pokémons. Using the Pokémon Go mobile app, users digitally collect Pokémon in different places across the country using GPS on ... Read More »

How to Rock Social Media the Subtle Way

social media geeks

Each platform has its secrets. Learn how you can use these nuggets from successful brokers and tech entrepreneurs to strike a more cultivated tone online. At the Emerging Business Issues & Technology Forum during the REALTORS® Legislative Meetings & Trade Expo this month, we learned about some low-cost tech tools worth trying. But the panelists also shared how they promote ... Read More »

Start-Up Aims to Change Real Estate

Flipt

Second Century Ventures, a strategic investment fund of the National Association of Realtors®, announced this week seven start-up tech companies selected for the NAR REach class of 2016. The REach program is a tech accelerator that helps to launch companies into the real estate, home services, or financial sector. Among the start-ups is Flipt, which aims to help real estate ... Read More »

Among Younger Clients, E-Mail May Be Dying

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“E-mail is dying among mobile’s youngest users,” reads a headline from TechCrunch.com. Messaging apps may be the future mode of communication. A new study shows that e-mail is lessening its dominance as messaging apps gain more steam among young users. For your future clients, you may need to soon embrace a change in how you communicate with them. A report ... Read More »

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