Saturday , 17 February 2018

Technology

The Mythical Value of Smart Homes

Disabuse buyers and sellers of these common misunderstandings about what constitutes a true smart home and what different technology features are actually worth. Consumer demand for smart-home technology is surging, with reports predicting the industry will reach $130 billion between 2020 and 2025. But despite the popularity of the idea, many of your clients don’t fully understand what constitutes a …

Read More »

Smarter Ways to Collect and Use Testimonials

Client testimonials are crucial to building a robust real estate brand, but you need to learn how to collect and use them correctly in order to get the most out of this vital marketing asset. Case studies are some of the most effective content marketing tactics, which is why businesspeople from every industry constantly ask for feedback and quotes from …

Read More »

Make the Most of a Real Estate Database

When it comes to building a successful business, true professionals understand the value of a systematic, streamlined approach. Efficiency and productivity are the hallmarks of an enterprise on the rise, and a database has the power to artfully organize your business’s details. What’s more, databases make it far easier to launch marketing campaigns and get in touch with clientele at …

Read More »

Top Cybersecurity Threats to Watch for in 2018

Cybersecurity risk will certainly grow in 2018, warns Christopher Skinner, CEO of technology security firm SpiderOak. “We trust our devices and systems to drive our cars, deliver vital medical treatments, and protect our homes and supply chains, but these have never been more insecure,” he says. Here are some of the most pressing cybersecurity threats to businesses in the new …

Read More »

The Tech That’s Essential to Your Business

Members of the 30 Under 30 class of 2017 reveal the tools they use to stay top of mind with clients while running efficient, well-organized businesses. The amount of new technology available to real estate professionals is overwhelming. It’s easy to get caught up in the latest trend that promises to make conducting your business easier—only to find out it …

Read More »

Apps to Simplify Your Client’s Move

Recommend a mobile solution for some of the tasks involved in a major relocation. Homeowners relocating to their new house need all the help they can get on moving day. You may know of reputable companies and websites you can recommend to clients to better organize their move. Heck, some real estate professionals even offer their own relocation services. But …

Read More »

Don’t Be a Cybercrime Statistic

Apart from digging a hole in your back yard, throwing your computer in, dousing it with gasoline, and lighting it on fire, there’s no foolproof way to protect yourself from cybercrime, said National Association of REALTORS® Associate Counsel Jessica Edgerton. Since few if any brokers and agents would work without a computer or smartphone, industry pros need to address the …

Read More »

Fall in Love With These 12 Business Apps

You’ll be infatuated with these free and low-cost tools that can make your life a little easier. Boxcryptor – This encryption software syncs with your cloud storage accounts, such as Dropbox, Google Drive, or Microsoft OneDrive. It gives your files added protection, and that will give you peace of mind. A basic account is free, which covers one cloud provider …

Read More »

Gmail to Soon Block More Attachments

Are you a Gmail user? Watch the extensions of the documents you attach in your emails. Google announced it will start blocking Javascript attachments in Gmail starting Feb. 13. That is an expansion of Gmail’s already restricted file attachments, which also includes .exe, .msc, and .bat. Users who try to attach a .js file to an email after Feb. 13 …

Read More »

4 Ways to Ramp Up Your Online Cred

You can build your business online on a shoestring budget, if you’re savvy enough, a recent article at Forbes.com notes. Columnist R.L. Adams offers some of the following tips on cost-effective ways to market your business better online: 1. Blogging. “It does require passion, persistence, along with an inherent understanding of the subject matter and the ability to connect with …

Read More »

3 Online Trends to Watch in 2017

From augmented reality to live video streaming, you’ll find plenty of new ways to reach your customers with some of the marketing trends gaining the most buzz lately. Which trends should you add to your business? Forbes.com recently featured several online marketing trends that are expected to dominate in 2017. Here are a few you might want to watch for …

Read More »

Get Started Advertising on Instagram

It’s been more than a year since Instagram announced its ads API partner program, so where does it stand? Well, Instagram has emerged as one of the most powerful social media platforms for marketers. If you’re a broker-owner who’s been thinking about diving into advertising on Instagram, now’s the time, says Wayne St. Amand, chief marketing officer of Brand Networks. …

Read More »