Technology

Picture Perfect Marketing with Pinterest

As the Great Recession took hold in 2008, Debe Maxwell, CRS, broker and leader of the Maxwell House Group at RE/MAX Executive in Charlotte, N.C., made it a point to vary her skillset. She wanted to make sure she stayed on top of marketing trends and was using all possible means of exposure. At the time, her use of social …

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Home Tours are Happening Through Video Calls

The majority of home shoppers will want to see a place in person before they buy, but some house hunters are increasingly relying on video call tours—through Apple’s FaceTime, for example—to shop for a home, The New York Times reports. About 20 percent of buyers said they submitted an offer on a home without visiting it first, according to a …

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6 Tips for Keeping Your Marketing Legal

In light of allegations that Facebook enables housing discrimination by allowing real estate advertisers to exclude audiences protected under the Fair Housing Act, here are some tips for making sure your marketing on the social platform is legal and ethical. 1. Never use targeted marketing that excludes a specific protected class on a listing, says NAR’s Deputy General Counsel Lesley …

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NAR REach® Class Introduces Cutting-Edge Tech for Realtors®

Second Century Ventures, the strategic investment arm of the National Association of Realtors®, has selected eight organizations for the 2018 REach® Class, a growth technology accelerator program helping launch companies into the real estate, financial services, banking, home services and insurance industries. The REach program provides early-to mid-stage companies with access to NAR’s industry expertise, influence and key relationships as …

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6 Rules for Effective Blog Posts

Many real estate professionals and firms use blogging as a way to capture prospects online through localized real estate content. But how can you get more eyes on your posts? Read More 3 Common Blogging Mistakes to Avoid The Power of Video Blogging Neighborhood Blogs Offer New Way to Reach Buyers AllBusiness, a business marketing and financing resource, recently highlighted …

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Optimize Your Pay-Per-Click Ad Strategy

Finding the right pay-per-click strategy can dramatically increase the volume of leads for your real estate business. Even more promising is the useful data generated by PPC campaigns, which can be used to inform your digital marketing strategy overall. However, you need to pay close attention to best practices to make sure your ad dollars are well spent. Here are …

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The Mythical Value of Smart Homes

Disabuse buyers and sellers of these common misunderstandings about what constitutes a true smart home and what different technology features are actually worth. Consumer demand for smart-home technology is surging, with reports predicting the industry will reach $130 billion between 2020 and 2025. But despite the popularity of the idea, many of your clients don’t fully understand what constitutes a …

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Smarter Ways to Collect and Use Testimonials

Client testimonials are crucial to building a robust real estate brand, but you need to learn how to collect and use them correctly in order to get the most out of this vital marketing asset. Case studies are some of the most effective content marketing tactics, which is why businesspeople from every industry constantly ask for feedback and quotes from …

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Make the Most of a Real Estate Database

When it comes to building a successful business, true professionals understand the value of a systematic, streamlined approach. Efficiency and productivity are the hallmarks of an enterprise on the rise, and a database has the power to artfully organize your business’s details. What’s more, databases make it far easier to launch marketing campaigns and get in touch with clientele at …

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Top Cybersecurity Threats to Watch for in 2018

Cybersecurity risk will certainly grow in 2018, warns Christopher Skinner, CEO of technology security firm SpiderOak. “We trust our devices and systems to drive our cars, deliver vital medical treatments, and protect our homes and supply chains, but these have never been more insecure,” he says. Here are some of the most pressing cybersecurity threats to businesses in the new …

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The Tech That’s Essential to Your Business

Members of the 30 Under 30 class of 2017 reveal the tools they use to stay top of mind with clients while running efficient, well-organized businesses. The amount of new technology available to real estate professionals is overwhelming. It’s easy to get caught up in the latest trend that promises to make conducting your business easier—only to find out it …

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Apps to Simplify Your Client’s Move

Recommend a mobile solution for some of the tasks involved in a major relocation. Homeowners relocating to their new house need all the help they can get on moving day. You may know of reputable companies and websites you can recommend to clients to better organize their move. Heck, some real estate professionals even offer their own relocation services. But …

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