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Study: Staging Could Lead to 10% Price Boost

Fifty-nine percent of real estate professionals say staging a listing contributes to receiving higher offers from buyers, according to the National Association of REALTORS®’ 2017 Profile of Home Staging. Sixty-two percent of agents also say staging “slightly” or “greatly” decreases the time a listing spends on the market.

The amount of money sellers stand to gain from staging their home is significant. Thirty-one percent of practitioners surveyed say that staging a home before listing could lead to a jump in the sale price of five to 10 percent. In other words, a $300,000 home could potentially see a $15,000 to $30,000 price increase. That would easily pay for the cost of the staging, according to NAR’s report.

The majority of buyer’s agents say that staging makes it easier for their clients to visualize the property as their future home. The most important rooms to stage are the living room, master bedroom, and kitchen, according to the study. Thirty-eight percent of listing agents say they suggest all their clients stage their homes.

Twenty-five percent of listing agents say their client pays for the staging prior to listing. However, 21 percent say they personally offer to stage a home; 14 percent recommend an affordable home staging service to their client, according to the survey.

Source: “Home Staging Could Pay for Itself and Increase Seller Equity,” National Association of REALTORS® Economists’ Outlook blog (Sept. 5, 2017)

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