Survey: Social Media Generates Most Quality Leads

NAR surveyed its members pertaining to technology issues in the real estate industry.

  • The three most valuable technology tools respondents used in their businesses, excluding email and cell phones were local MLS websites/apps(64 percent), lockbox/smart key devices (39 percent), and social media platforms (28 percent).
  • In the next 12 months, respondents plan on purchasing a laptop (22 percent), smartphone (19 percent), and a printer or scanner (17 percent).
  • Respondents most wanted to see predictive analytics (36 percent), CRM tools (35 percent), and transaction management software (25 percent) provided by their broker.

REALTOR® Technology Survey by on Scribd